Privacy Policy

Privacy policy

This is the ALC’s privacy policy and sets out how we use data from our members as well as those who visit this (our) website. “We” refers to the ALC. “You” refers to our members and visitors to this website.

We know how important it is to protect your privacy and to comply with data protection laws.

We will safeguard your personal data and will only disclose it where it is lawful to do so.

If you have any questions about this policy, please email .(JavaScript must be enabled to view this email address).

When you log into an online account provided to you, you agree to our privacy and cookies policies. By continuing to use our website, you agree to the use of cookies as described in this notice.

Collecting your information

We may collect your information upon giving you access to a login of our system at your request or as part of a membership subscription. Other ways we may collect information are:

Type of information we collect

The following information may be collected from one of the means above: name, email addresses, company/firm/organisation name, date of birth, length of qualification, memberships to accreditation schemes, areas of work you do, telephone contact numbers, message information/enquiry, other information relevant to customer surveys and/or offers and computer/device technical details.

Why do we collect your information?

We may collect this information to compile demographic reports based on support needs and member interests, this is to allow us to continue to provide the best support and service levels.

If you have chosen to receive our e-newsletter or if you agree we may occasionally use your information to send you promotional or marketing information regarding our services and products. Alternatively, in some instances we may have a legitimate interest in processing your personal data. If you wish to opt out of receiving our e-newsletter, you can email us at .(JavaScript must be enabled to view this email address) or click ‘Unsubscribe instantly’ at the bottom of our e-newsletter.

How we use this data

Collecting this data helps us understand what you expect from us, enabling us to deliver improved products and services.

Specifically, we may use data:

Recipients of your personal data

All of the above are located in the UK.

We may choose to communicate information to you through a third party called Mailchimp which is based in the United States, in which case we will share your email address with Mailchimp. We will not sell or share your information to third parties for marketing or other purposes. Mailchimp’s privacy notice is on its website.

Controlling information about you

When you fill in an e-form or provide your personal details on our website, you may see one or more tick boxes allowing you to:

If you have agreed that we can use your information for marketing purposes, you can change your mind easily by sending us an email: .(JavaScript must be enabled to view this email address).

We will never lease, distribute or sell your personal information to third parties unless we have your permission or we are required to disclose your personal details by law.


We are committed to ensuring that all information we hold about you is secure. In order to prevent unauthorised access or disclosure we have implemented appropriate physical, electronic and managerial procedures to safeguard and protect that information.

Other data controller recipients of your personal data are each responsible for implementing appropriate physical, electronic and managerial procedures to safeguard and protect that information, and to keep it secure.

Data processor recipients of your personal data have provided sufficient guarantees that they have implemented measures to ensure compliance with the GDPR and to protect your rights.

Erasure of personal data

Where we obtained your personal data to fulfil our contractual obligations to you, or if we have a legitimate interest for processing your personal data, we will erase that data as soon as it is no longer necessary to retain it in relation to the purpose for which it was originally collected.

Our use of cookies

We use cookies when you visit our website, or mobile website and may collect information using them.

Cookies are small bits of text that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again.

Website analytics

We use cookies to keep track of what pages and links are popular within our site and which ones don’t get used so much. This is to help us keep our site relevant and up to date in order to provide you with the best information possible. It’s also very useful to be able to identify trends of how our users view our site and if they get ‘error messages’ from web pages.

Ease of use

Our Cookies can be used to keep you logged in during your visit. This is to help prevent you from having to keep logging in as you navigate around our site.

We may also use cookies in order to determine whether you have already filled out specific forms, that way we can tailor your experience to fit around you personally. This can include enabling the use of social media components.

Important Information for you

Although we may collect cookies from time to time, neither we, nor the companies who show ads on our site sell data collected from cookies to any other organisations. And are only used as an indication to your browsing activity so we can understand your interests.

You may request details of personal information which we hold about you by sending us an email: .(JavaScript must be enabled to view this email address).